Coda Contemporary
Curated for your Consideration
CODA Contemporary is an art gallery and creative agency based in New York City. A leader in the fields of fine art and pop culture, CODA specializes in limited edition prints with a primary focus on bringing together fans and collectors through in-person events.
Coda embodies the community it represents.
Coda, the concluding part of a dramatic work, is a reference to the film industry it so heavily draws inspiration from.
Highlighting the energy and dynamic nature of the art world, Timber created a custom logotype that evokes artistic visionaries and creative mark-making. Emulating an artists signature as if to make the statement, “We are proud of the work we do and the artists we represent.”
Using the “O” within “CODA” to double as the musical symbol for “coda” we were able to isolate a unique secondary mark that creates another layer of branding that gives the gallery an opportunity to develop a visual identity beyond their name.
A fresh face for a familiar space.
Beyond the initial mark, Timber was asked to create a brand identity for the new art gallery by veteran gallerist and curator Ken Harman Hashimoto. With several galleries under his belt, Ken was looking for something to set this one apart and give it an exclusive and highly curated look and feel.
An official color palette, font selection, and brand usage guide would be necessary in order to give Coda the distinction of a highly curated and contemporary gallery space.
“I was totally blown away by the full suite of services I received!”
-Ken Harman Hashimoto, Owner
Showcasing an established trust amongst fans.
Emphasizing real-life experiences with a focus on creative collaborations and highly curated collections, Coda curates art exhibitions, hosts film screenings and participates in conventions and events across the United States.
Relying heavily on fans and artists alike, a consistent brand experience is important in order to leverage trust, knowledge, and history.
Luxurious neutrals
Timber carefully researched what made CODA special in order to develop the supporting color palette. We concentrated neutral colors that remained saturated and sophisticated. This allowed for the art and artists within the gallery to shine while maintaining the brand presence of a modern and elevated gallery space.
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