Bringing a brand up to speed.

Creating a visual identity that captures the essence of classic cars while giving it a contemporary look and feel was just the right mix we look for in a project.

The strong, clean aesthetics of mid-century design principles evokes nostalgia while the modernization keeps the design fresh and relevant.

Accelerating into new territory.

Retro Rides Gathering has a loyal following and the event garnered more interest in recent years. With new fans, publications, and hobbyists flocking to the stands, the Retro Rides team thought it was time to give the event its’ own branding to create a more consistent and impactful impression.

Let’s go!

A bright and dynamic color palette that is both energetic and modern gives the brand the perfect flair. Referencing the green “go” flag paired with blue, which in auto racing is the flag displayed to cars that are about to be overtaken by faster cars, convey a sense of speed and confidence. Complimented with the classic black and white of a checkered flag, the new palette is a unique and meaningful addition to the brand.

A driving force.

We were inspired by old racing advertisements when creating the initial mark. Slight angles suggest movement and speed and uses bold racing-stripe lines for an impactful visual. The six-pointed star pays homage to the RRG parent company Retro Rides’ logo and the end result is a unique and timeless logo that personifies a beloved event.

Fast & Curious

The branding was an immediate success and has been a beacon for the Retro Rides community since its’ inception. Giving the fans and spectators an identity to rally to has taken the brand to the next level and with room to grow into whatever awaits around the next curve in the road.